European Parliament Privacy Platform
“Track or Treat!" Behavioural targeting and online privacy
The theme of this edition's Privacy Platform is “Track or Treat!" Behavioural targeting and online privacy.’ The panel will discuss the state-of-play of the ePrivacy Regulation and its likely consequences for online behavioural targeting and advertising. Why does the EU need a new regulation regarding online privacy? Which balance to strike between user friendliness and privacy protection? How will publishers be impacted by the new rules? These questions will be addressed in this Privacy Platform's panel from a policy, academic and business perspective.
Introductory speeches by the panelists